'A lot of businesses, small businesses, in particular, rely on social media to start, grow and scale and (Monday's outage) could be amake or break moment for some of them,' Gillooly said.Īdvertisers and businesses using Facebook are likely breathing a sigh of relief.

He said a recent Constant Contact survey found 63% of small businesses use social media, predominately Facebook, to promote their businesses. Social media has been the most popular marketing tool among small businesses, said Patrick Gillooly, marketing director at digital marketer Constant Contact. ►Just chill: Did the Facebook, Instagram outage have you on edge? 6 signs you need to unplug ►Facebook whistleblower spills the tea: Frances Haugen tells Senate that Facebook makes 'disastrous' choices, prioritizes profit That's unlikely to change despite Facebook's major 6-hour global outage that affected billions of users. 'The deeper concern with an outage like this isn't how many people switch to competitive services or how much money we lose, but what it means for the people who rely on our services to communicate with loved ones, run their businesses, or support their communities,' Zuckerberg said.įor years, Facebook has dominated where advertisers spend on social media platforms, according to research firm eMarketer. He also said the outage was 'a reminder of how much our work matters' to users. Zuckerberg added that Facebook has spent the last 24 hours debriefing on how it can' strengthen its systems against this kind of failure.' He said the outage was the 'worst' that the platform has seen in years. The new details come a day after the outage that not only left users without access to Facebook, photo-sharing app Instagram and WhatsApp but also cost them and those who operate their businesses or run ads on these platforms potentially several millions of dollars, if not more.įacebook founder and CEO Mark Zuckerberg intimated as much in a post late Tuesday. ►Better than MacBook?: Microsoft's new Surface Laptop Studio has a very Apple feel ►Facebook's Mark Zuckerberg: CEO breaks his silence as Congress demands answers after whistleblower testimony

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